If you are looking for to hire a digital marketing company in Punjab to give wings to your business, then you do not need to look further. We will guide you through your digital journey. Here are some important points to understand when you start your digital journey.
What is Digital marketing?
Digital marketing is a way of advertising your business on the internet. It can be done by making videos or photos and putting them up to show people. There are many types of digital marketing, such as SEO, PPC, SEM and SMM.
People are spending less time reading newspapers and watching TV so it is difficult to reach more people for advertisements. Instead, they are using their phones more. Online advertising is doing well because people spend more time on their phone.
TV is no longer the dominant platform. The Internet has become the main source of information for most people, and TV is no exception.
People are ditching their cable subscriptions in favor of online streaming services like Netflix and OTT platforms. Even E-newspapers are becoming more popular than traditional ones. Food and clothing ordering via the internet is becoming the trend.
This has led to a rise in demand for digital marketing. Companies have come to understand the value of digital channels and are now gradually moving away from traditional ways. This has resulted in an increase in demand for digital marketing services around the world.
To grow your business online, you need a website. If you already have one, good for you. If not, then the first step is to create one. There are many Web design agencies out there and it is important to find the right one. A website will be very important for your online business because it will drive traffic to generate leads and then convert them to sales.
Search Engine Optimization (SEO)
The objective of SEO is to improve the visibility of your website in search engines by optimizing it. You can make it so that people can find it at the top of a search engine like google, bing, etc. If you do this, then lots of targeted users and unique visitors will come to your website. SEO is powerful to work with because there are no costs for traffic coming to your website.
On-page SEO is when you look at all of the content on the webpage. You will get good results if you do good things at the front end. Writing Seo optimized articles, URL optimization, Heading Tag Optimization, Image Optimization, and so forth are all examples of on-page SEO.
Off-page SEO is a type of search engine optimization that is different from on-page SEO. Off-page SEO is when you focus on all the activity that happens off the page. It includes things like building links, guest posts, and so on.
If you want people to know about your brand, you can give them something worth their time. This is called content marketing. It can be audio, video, or text. Content marketing is one of the most popular digital marketing services right now. The idea behind it is to give customers something they will like and share with others. This is known as brand awareness.
Social Media Marketing
It may be argued that content marketing is the most essential skill or service in Digital Marketing. There can’t be a debate regarding how important social media has become. And there’s no denying that social media is exploding right now. Companies are using social media to make a big impact on society. Businesses all around the world use Facebook, YouTube, Instagram to capture market share in their niche.
There are two key elements of SMM:
Social Media Management
Social media management is the process of using social media to handle and manage your brand on social media sites. This includes talking with people and answering their questions. Social media management is the practice of monitoring your online presence on social media sites like Facebook, Instagram, and Twitter by creating, publishing the content that your users like. It is a constant duty to keep the user base engaged with your social media presence.
Social Media Marketing
Paid advertisements are the name of the game in social media marketing. It’s all about utilizing paid media to promote or run advertisements. The goal can be anything from developing a brand image to selling a product or service, to increasing a subscriber base, to creating leads.
This is probably the most essential skill available today. It is important because it will help you to be successful.
Pay Per Click (PPC)
PPC stands for pay-per-click, which is an internet marketing model that involves advertisers paying each time one of their advertisements is clicked by a user.
PPC is once again a tricky Digital Marketing Service in Punjab or anywhere else. The reason is obvious. SEO may provide you with free traffic, but it takes time, and not every company has enough of it. If a company has money, PPC or paid advertising is the greatest option.
This is why PPC is usually done by PPC specialists. It can be risky but it’s also very rewarding when done the right way.
Affiliate marketing is a method for individuals or businesses to promote one another’s products or services using an affiliate network. You will get a commission whenever someone buys a product via your affiliate link. Affiliate marketing is a wonderful way to generate passive income. Many firms utilize affiliate marketing to earn money, but the majority of them use affiliate programs to sell their goods or services.
You can also use affiliate marketing as a way to make money and not have any risk because if no one buys the product, you don’t lose anything.
Hubspot states that marketing automation refers to the software that automates basic marketing activities. Many marketers already automated time-consuming procedures that they previously performed manually. In 2021, marketing automation will be the solution of choice for marketers.
With automation software, we can now do tasks that we used to do with human effort. Email scheduling and social media posting has been automated and now they’re done by a machine. Automation means that we don’t have to do it ourselves so the job is easier.
Email marketing, particularly the use of email autoresponders and segmentation, is a highly successful digital marketing strategy for reaching out to prospects and consumers. Email marketing is a personalized approach to promoting your goods or services. In the world of Digital Marketing, it is often ignored. However, according to the facts, Email Marketing converts well in the world of Digital Marketing.
A study by Return Path found that more than 55% of the emails we open are on a mobile device. On weekends, that rises to 60%. The power of email marketing has grown over time.
Inbound marketing is a form of marketing that focuses on attracting, engaging, and delighting clients at every stage of the purchase process. To build a good consumer experience that works with the customer rather than against them, you can employ any of the digital marketing techniques listed above in an inbound marketing plan.
Important Points to remember when creating a website in Punjab
- The first step toward dominating the internet is to develop your website. If you’ve done that, good for you. If not then you can Hire us. We do it for you at a very effective and low price.
- In this step, You should post content on your website. It can be in the form of text, audio, video, or graphics. Writing effective SEO-optimized content is important. Engaging your audience and enhancing your brand presence are benefits of excellent content.
- On-page SEO plays a significant role in this process. Improving the page speed of a website, making it more mobile-friendly, and so on are all important aspects of a website.
- After you have optimized your website for on-page SEO, you need to go to the next step which is off-page SEO. Creating backlinks helps to grab a high ranking in Google. It is important if you want people to find your website.
- The next step is paid advertisement. PPC is one of the most important things on the internet today. It helps with advertising and making sure people know about your business. This step is optional if you want only organic traffic from search engines like Google and Bing. However organic rankings and traffic will take time. You need patience, it can take anywhere from 1 month to 6 months and sometimes 1 year.
- Social media has changed the way people interact with other people. Lots of people use it. It could be good for you and your brand if you use it too. Again you can skip this step if you want only search engine traffic. But I encourage you to make a good social media presence, it will help in your business.
CHECKLIST for your Self made Website:
- Understanding the basics of digital marketing
- Choose your preferred online marketing platforms
- Examine the site design of your website.
- Make improvements to your website structure if needed
- Optimize your website for search engine and user
- Optimize your website’s appearance and functionality to increase conversion
How MrwebSingh can help you in your Digital Marketing Journey
Digital Marketing is important for your business. If you need help with Digital Marketing, you should find a good agency. Before deciding on an agency, keep in mind that not every firm is worth your time and money. The number of companies that offer Digital Marketing services is growing. This means that there are also worse or “fraudulent” companies in this field.
However, as a consumer and a business owner, you must be careful. See Google is changing all the time. In the old days, if you just optimized your headings and photos then you would get ranked on Google search. Now that isn’t enough. You will have to do a lot more work if you want to rank on Google.
It is a lot of work. If you hire a Digital Marketing firm, it will be easier. They have been doing this for years and they know how to do it.
MRWebSingh is one of the best website designers in Punjab. We have been associated with this industry for around 4 years. That means we know how to grow your business. MRWebSingh has a team of experts who will help to grow your business.
Do I really need a website? Will a Facebook page/profile do the job?
Having a Social media account is like renting a house. You have to agree with the owner, but you can still live there. But having your own website is different. You can customize it how you want to and when someone searches for your business or product, they will find it first on the internet.
A well-designed and optimized website shows the personality of your business. Having your own website lets you share your ideas with people in a way that is different from social media platforms like Facebook, Youtube, Twitter, etc.
You don’t need to be limited by complicated rules, terms & conditions on Social media sites.
What If I want to build my website by myself?
Nowadays it is not very difficult to build a website by yourself. You need to follow these 6 simple steps to build your online presence by creating a website:
1. First, you need to choose a Domain Name that will represent you and your business online. Consider a domain name that is short in length and easy to remember.
2. Then, you need to choose a platform on which you like to build your website. There are plenty of options to choose from like a simple HTML site, Customization with CSS or you can use Blogger, WordPress, Weebly, Wix, or Google sites.
3. In this step, you need to design your website such as logo design, layout design, graphic design. Keep in mind that using heavy elements on a website will make the website loading slow, which can spoil the user experience. Make sure your website is optimized for both, search engines and users.
4. Put valuable content on your website or details about your product or services. Having good content on your website also attracts other websites to link to your content. This way you will earn Back-links in return, which also will help you to get a ranking boost.
5. Submit your website to the search console and keep an eye on it. Fix any errors that appeared on the Search console. This will keep you ahead of the competition.
6. You can also run paid ads (Google ads, Bing ads, Facebook ads, Instagram ads) to get instant traffic to your own created website.
If you don’t want to do all of the work, we can do it for you. We can do this at an affordable price.
Why Choose Mrwebsingh For Best Website Design?
MrWebSingh is a Punjab based Website design company that designs websites for Individuals and businesses. MrWebSingh does not just design websites, but we also do Digital marketing work to help our clients’ online presence. However, it is a matter of pride that the majority of clients now come from overseas.
Here at MrWebSingh, we work in Punjab, but we also have customers from overseas as well. It’s good because we as a company follow a transparent business model and take our responsibilities seriously. This way, the retention rate of the company is more than 95%.